Purple WiFi Solution

WiFi Analytics

The cloud enabled give access to a rich WiFi analytics and displays real-time footfall, passers by, conversion and bounce rates, dwell times, return visits and frequency which in turn enables the businesses to understand their venues. With the proper setup, the user can capture footfall numbers and visitor analytics even if visitors don't log into the Guest WiFi. Purple use a restful API so the data displayed in the portal can be connected to other information systems such as CRM and ERP.

Benefits

 

Website Analytics for the real, physical world.

 

Understand how demographics move in your space.

 

Measure the dwell time of visitors in your venue.

 

Access real-time data at a venue, company or group level.

 

Create highly targeted marketing campaigns.

 

Create operational efficiency to save money and boost revenue.

Reports

 

Visual graphs can be created and accessed at any time within the portal. WiFi analytics provide user demographics such as age, gender and location and duration of internet usage, total amount of users and data usage are some o the statistics the user can collect.This in-depth level of analytics enables the user to deploy the marketing messages to the right audience at the right time. The same principle can also be used on a much bigger scale in larger venues.

 

WiFi Marketing

Email & SMS

Send targeted messages from the WiFi data which you collect

The WiFi marketing tools enable you to send emails, SMS and coupons in real-time to visitor in the venue.Create highly targeted messages and engage with your customers based on behavior and demographics.

 

Logic Flow

Logic Flow is a powerful drag and drop builder and provides a simple and clear visual of how your WiFi marketing automation is setup and what actions are set to trigger.

SMS Messages

Enterprise SMS Marketing

 

WiFi marketing software makes it easy to send a highly targeted SMS in real-time to customers who are either in the venue or have visited earlier.

Individual messages or large-scale text marketing campaigns can be send directly from the Purple Portal and instantly engage with the customers.

Email

Simple to use drag & drop email editor

 

The WiFi marketing tools in the Purple portal are so easy to use which in turn makes email designing effortless. eShot editor has a selection of templates, colors and fonts which in turn enables you to create emails without any coding. These templates are fully responsive so it looks great on every device. Segment the customers based on age, gender and the last time they visited using the data collected through WiFi. 

Benefits

 

Easily create branded splash pages with our drag and drop editor or HTML tool.

 

Segment and redirect users as they login to your WiFi by their demographics.

 

Send targeted emails and SMS based on demographic data and behavior.

 

Reach friends of friends through social media logins and activity.

 

Easily promote offers and events to existing and potential customers.

 

Drive key engagement metrics including reach, likes and shares.

Proximity Marketing

Triggered Messaging

Reaching customers at the right place and time

The cloud software and geo-fencing technology enables to draw invisible lines around specific areas of the venue.Identifying behavior patterns within that space and gauge how long customers will remain in these areas and what purchases they are considering.This information can be used to drive marketing campaigns such as email,SMS and coupons to visitors as they move around the venue.

 

SMS Messages

Enterprise SMS Marketing

WiFi marketing software makes it easy to send a highly targeted SMS in real-time to customers who are either in the venue or have visited earlier.Individual messages or large-scale text marketing campaigns can be send directly from the Purple Portal and instantly engage with the customers.

Email

Simple to use drag & drop email editor

The WiFi marketing tools in the Purple portal are so easy to use which in turn makes email designing effortless. eShot editor has a selection of templates, colors and fonts which in turn enables you to create emails without any coding. These templates are fully responsive so it looks great on every device. Segment the customers based on age, gender and the last time they visited using the data collected through WiFi. 

Benefits

 

Easily create branded splash pages with our drag and drop editor or HTML tool.

 

Redirect your users by demographic for a personalized customer experience.

 

Send targeted emails and SMS based on demographic data and behavior.

 

Reach friends of friends through social media logins and activity.

 

Easily promote offers and events to existing and potential customers.

 

Drive key engagement metrics including reach, likes and shares.

Guest WiFi

 

The key survival of any business is customer satisfaction and guest WiFi plays an integral part in this. Seamless login is what customers prefer all the time when they arrive in your venues and social login makes it much more easier. The cloud software provides an overly over existing hardware and can be up and running in less than an hour. 

 

WiFi Marketing

Marketing tools in conjunction with your guest WiFi service

The WiFi marketing tools in the Purple portal gives a comprehensive method to monitor and promote the business. Custom-made login pages with specific branding and advertising for your guest WiFi users and targeted emails and SMS can be done.

Logic Flow

Logic Flow is a powerful drag and drop builder and provides a simple and clear visual of how your WiFi marketing automation is setup and what actions are set to trigger.

Reporting & Insights

With "Purple Portal "a wide range of information can be collected from the system. The analytics platform provides real-time guest WiFi data and insight.A vast array of tools help in analyzing and segmenting the audience and it is secure and available all the time.User demographics such as age,gender, location, duration of internet usage, total amount of users and data are some of the statistics you can collect.

Bandwidth Management

Purple's cloud software gives you total control and flexibility to manage your bandwidth. Quick and easy way of editing the paid time to offer , price to charge and managing the speed and usage is an advantage.

Time: The duration of free access time on the guest WiFi can be set and when the limit is reached and usage continues, a charge to the guest will be incurred.

Speed:  A limit can be set on the upload or download speed on the guest WiFi. Users have the option to upgrade for a faster WiFi at a charge

Usage: A limit to the usage can be set and going beyond the bandwidth limit would be charged.